Podhod is short for russian «Razumniy Podhod»,
our russian name, means Rational Approach

We are familiar with Russian media scene adopted to out-of-the-box solutions and sensible to emotional and technical shades of Russian business. It empowers us to catch business’ drift through each communication channel.

We design and develop IT solutions, providing you with ability to make a name of yourself in front of primary audience: quick, reasonable and effective.

Vladimir Soloviev
Lead Designer
Maxim Andrianov
Media Producer
Gennady Velichko
Boris Echmaev

«Rational Approach» is our name and philosophy. Our talents are better decisions and ultimate solutions, so you can always be sure to get best media product and core market communication. We pick lowest fruits on the tree for a simple fixes and highest ones as the case may be.

Our core activity is web design. Rational Approach is major in web projects development, user interfaces, IC and media design. We create booklets, leaflets, brochures, newspapers and other printed matter you need to impose and artwork.

Our logo contains pillow symbol. ¶ (pilcrow, capitulum) should be recalled that rational approach is at the wheel of.
Podhod works since 14 May, 2005.

Uniel is the light engineering company, manufacturing lightning and electrical equipment for industries and ultimate customers. Company is focused on environment protection, offering green jobs and inventing energy saving solutions.

We designed corporate site and created large-scale directory with categories and page layouts. Website contains sales, marketing and design engineer kits. Consumer section provides product specifications and service partner’s contacts.

uniel.ruUniel Case study in Russian


Lukino is eco-farm located in Tula region. Lukino farms animals, vegetables and greens, has own commissary department.

We designed e-commerce site with handicraft loyalty program. Reward points earned by orders and completing tasks are spent on farmer’s goods and special courtesy.

lukino.ruLukino Case study in Russian
Lukino e-commerce site

We have a strong partnership with municipal administration of Chernogolovka, famous science town of the Russian Federation. We design events and ornament a Town Day. Most of election campaigns we have supported with printed media were successful. We have created Municipality Site and gazette, town magazine, news site and town logo.

Cases for Chernogolovka in Russian

Magazin Prazdnikov is an event planning agency specialized in various entertainment events. Agency provides personal service in event planning, dressing and set up, attendants service.

We designed website imaging various events with option to combine and order event package from list of attendants, artists and tables of events. Each service has own special page with detailed description, event samples and areas of interest.

magazin-prazdnikov.ruCases in Russian
Magazin Prazdnikov web site

ArtX is a major diversified state IT company. We’ve created design kit and website of internal MyLAN brand (ISP). Either we’ve designed advertising campaign kit with PoS and direct mail content promoting ISP sales.

mylan.ruCases for ArtX in Russian
MyLAN web site


+7 495 502­-24­-09